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Vera Wang Bride extends its style offering to the rest of the wedding party with the new collection for bridesmaids and guests
Barcelona, March 10th. - Vera Wang Bride, the new luxury brand that forms part of Pronovias Group, launches its first Bridesmaids collection. The iconic world-renowned Designer created the collection to outfit bridesmaids, wedding guests and all fashionable partygoers. The collection is available at Pronovias only stores and exclusively online at Saks.com.
The Bridesmaids collection joins Vera Wang Bride, a brand that marked a new era in bridal fashion with artisanal, alluring, fashion-centric gowns bearing the designer’s indelible signature. Vera Wang Bride launched in September 2021, fruit of a partnership between Vera Wang, New York-based modern-day fashion icon, and Pronovias Group, the global leader in luxury bridal wear.
The first Bridesmaids collection, which offers a total of 60 different styles, from which 37 will be for ordering online exclusively through saks.com, was designed personally by Wang, and marks an exciting, new direction for bridesmaids with modern, minimalist styles using color as a fashion statement.
Style trends in the Bridesmaids collection include:
The dresses can be mixed and matched between groups of bridesmaids, allowing them to express their unique individual style while still presenting a chic and cohesive Wang look within the wedding party. For wedding guests and partygoers, they present an opportunity to dress in Wang’s signature style at an attainable price point (from 395$ to 595$).
“The highlight of this collection is a deliberate exploration of sensuality, playfulness, and a certain cool sexiness that has a youthful appeal without sacrificing sophisticated design and artistic details,” comments Vera Wang “These are clothes that can bring a certain energy and charm to any wedding party or special celebration.”
“It’s just the perfect moment for the Vera Wang Bridesmaids collection to launch,” says Amadine Ohayon, CEO of Pronovias Group. “As we come out of the pandemic, we have seen a massive jump in demand for evening and bridesmaid’s dresses. This collection is such a perfect addition to our existing portfolio of Occasion Wear brands.”
In keeping with Pronovias Group’s inclusivity policy, the dresses will be available in sizes US: 0-28.
A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City.
Today, the Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, accessories and home.
Saks is the premier luxury ecommerce platform, driven by a mission to help Saks Fifth Avenue customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and an expertly curated assortment of fashion, as well as professional stylists and fresh editorial content.
The company is redefining luxury shopping with a digital-first service model and a seamless connection to an extraordinary network of 41 Saks Fifth Avenue stores across North America. Follow @saks on Instagram, Facebook and Twitter, and @thesaksman on Instagram.
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