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Barcelona, March 10th.- Vera Wang Bride, the new luxury brand that forms part of Pronovias Group, launches its first Bridesmaids collection. The iconic world renowned Vera Wang designed the collection to outfit bridesmaids, wedding guests and all party attendees
The Bridesmaids collection joins Vera Wang Bride, a brand that marked a new era in bridal fashion with artisanal, alluring, fashion-centric gowns baring the designer’s indelible signature. Vera Wang Bride launched in September 2021, in partnership with Vera Wang, the New York-based Designer and Pronovias Group, the global leader in luxury bridal wear.
The first Bridesmaids collection, which offers a total of 60 different styles, was designed personally by Wang and marks an exciting, new direction for bridesmaids with modern, minimalist styles using color as a fashion statement.
Style trends in the Bridesmaids collection include:
The dresses can be mixed and matched between groups of bridesmaids, allowing them to express their unique individual style while still presenting a chic and cohesive Wang look within the wedding party. For wedding guests and partygoers, they present an opportunity to dress in Wang’s signature style at an attainable price point (from 360€ to 520€)
“The highlight of this collection is a deliberate exploration of sensuality, playfulness, and a certain cool sexiness that has a youthful appeal without sacrificing sophisticated design and artistic details,” comments Vera Wang “These are clothes that can bring a certain energy and charm to any wedding party or special celebration.”
"It's just the perfect moment for the Vera Wang Bridesmaids collection to launch," says Amadine Ohayon, CEO of Pronovias Group. "As we come out of the pandemic, we have seen a massive jump in demand for evening and bridesmaid's dresses. This collection is such a perfect addition to our existing portfolio of Occasion Wear brands."
The dresses will be available in all the Pronovias stores and in selected wholesalers around the world. In keeping with Pronovias Group’s inclusivity policy, the dresses will be available in sizes EU 30-58.
A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City.
Today, the Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, accessories and home.