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All the about the new bridal brand from the acclaimed NYC designer!
The biggest bridal news of 2021 was the launch of Vera Wang Bride. And rightly so. Wang is an iconic designer known throughout the world for her cutting-edge creations. She has dressed dozens of A-listers and celebrities including Selena Gomez, Zendaya, Michelle Williams, Diane Kruger, Alicia Keys, Victoria Beckham, Hailey Bieber, Ariana Grande and Gwen Stefani.
In 1990, Wang, whose empire expands now to haute couture, homewares and perfume, shook up the world of bridal with the first wedding dress collection sold from a small boutique in New York’s famous Carlyle Hotel. Thirty years later, she partners with Pronovias Group for the launch of ‘Vera Wang Bride’, giving brides all over the world to buy her incredibly alluring wedding gowns at an intelligent price point.
So what to expect from the first Vera Wang Bride collection?
The short answer is, Vera Wang’s unique design codes fused with allure, sensuality, artistry and emotion!
Featuring innovative and iconic fashion designs, the essence of the collection revolves around the use of premium fabrics and handcrafted finishes on exaggerated volumes and new silhouettes. The dresses perfectly blend artisanal details with luxury textures, and represent a dream come true for fashion-centric brides. “Vera Wang Bride is about freedom, experimentation and innovation, along with a tangible ingenuity in the details and tailoring. In short, no rules,” comments Wang.
Trend alerts in the first Vera Wang Bride collection include free-falling skirts, laces woven with intricate details, visible corsetry and micro pleating. With a promise to dress every bride, wedding dress silhouettes range from fluid A-Line to fantasy ballroom, fit & flare sheath styles and sexy mermaid cuts.
“A sense of modernity played a big part in the choice of scale, volume, fabrics and textures,” explains Wang. “ I also put a huge emphasis on ornamentation and accessories.”
To this end, the dresses feature statement accents such as oversized bows, chic sash belts and detachable cape sleeves. Fantasy crowns, voluminous corsages, feathery headpieces and ultra-long leather gloves add a dash of dreaminess and playfulness to the total Wang look.
So who is a ‘Vera Wang Bride for’?
Some of us may remember that Anne Hathaway and Kate Hudson, both wore breathtaking Vera Wang gowns in the film Bride Wars, a film about two best friends with a very strong vision of how they want to look on their wedding day. “The Vera Wang Bride is fearless and has her own sense of self. For her, fashion allows her to make her own choices, to embrace emotion and to celebrate individuality,” says Wang.
The first Vera Wang Bride collection speaks to fashionable brides everywhere with its individuality, luxurious quality, and eclectic design values. As the designer sums up; “Through my designs I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women.”